Friday, August 29, 2008

For Rent

Product placement is so prevalent in films, hardly anybody notices anymore. What's a Coke here and a GM truck there among fans?

But every once and awhile a director or movie is so egregious that you feel that you've stepped into a shopping mall, not a theatre.

Cracked has put together a list of the 10 Most Shameless Product Placements in Movie History, including films such as ET, Transformers and Minority Report. They got it right, expect for Michael Bay's The Island, which only landed at #3 on the list whereas it should have topped the list with ease.

I saw it with a group of friends three years ago and we laughed throughout it. It's not a comedy. Aside from the bad script and terrible acting there was product after product, ad after ad: AmEx, Speedo, Cadillac, Microsoft MSN, Ben & Jerry's, Apple, Mack trucks, Chevrolet, Budweiser, Michelob, Nokia, TAG Heuer and Calvin Klein, to name a few

But see for yourself and then check out the rest of the list.

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